Whether you call them sleepwear, pyjamas, pjams, jim jams, PJs or jarmies, we hope you love the Bluebell and Lily range as much as we do.

Quality New Zealand sleepwear crafted from the finest natural fabrics including organic cotton and merino.

These lightweight, soft fabrics are perfect for anytime of the year. Our garments are manufactured with pride and care right here in New Zealand.

Our signature style is ‘all day pyjamas’. PJs you can feel comfortable sleeping in, relaxing with friends in, or maybe even venturing outside in.

All Bluebell and Lily garments are pre-washed using plant and mineral based laundry products, ironed and ready to wear.