Quality clothing made to feel good in.

Bluebell and Lily is designed with even the most sensitive skin types in mind. Carefully chosen natural fabrics and comfortable styles, our street, lounge and sleep ranges offer you something special to wear everyday and every night.

New Zealand run small business based by the moana - sea in Mt Maunganui. Est. 2015.

What's new?

Waihi Pyjama Set - Vanilla and Black ModalWaihi Pyjama Set - Vanilla and Black Modal

Matapouri Frilled Pyjama Sets

Cotton pyjama sets designed for comfort, style and peaceful nights.

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Mangawhai Pyjama Party Sets

Enjoy your relaxation experience with our stunning fabrics, fun designs, and exceptional comfort.

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Visit us

Saturday 6 July 2024
Mount Little Big Market.
9:00am - 2:00pm.
Coronation Park, Mount Maunganui.

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  • We care about skin

    We believe that those with even the most sensitive skin deserve to have fashion pieces that are made from natural fabrics. Garments that are breathable, temperature-regulating, comfortable and non-irritating.

  • We pre-wash all of our fabric

    No one likes it when they wash a new piece of clothing and it changes shape, shrinks or stretches. To avoid this we pre-wash all of our fabric before it's cut. Using a hot water wash and dried on a toasty high temperature.

  • Plant-based and earth friendly

    We wash our fabric using biodegradable plant and mineral-based products that are made here in New Zealand. Free from fragrance and colourants. Safe for those with allergies, asthma and other sensitivities.

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