Welcome to Bluebell and Lily

Whether you call them sleepwear, pyjamas, pjams, jim jams, PJs or jarmies, we hope you love the Bluebell and Lily range as much as we do.

Quality New Zealand sleepwear crafted from the finest natural fabrics including organic cotton and merino.

These lightweight, soft fabrics are perfect for anytime of the year. Natural fabrics are breathable, moisture controlling and temperature regulating. Merino is also naturally anti-bacterial, and odour-free. Keeping you fresh, snug and comfortable for sleep and play.
It is important to us to have fabrics that are gentle on sensitive skin.
Modal is our other fabric. An extremely smooth and silky soft fabric, made by spinning reconstituted cellulose from beech trees with cotton. It has incredible drape and is also moisture controlling and temperature regulating.
Beautiful sustainable fabrics sourced from New Zealand manufacturers, made without the use of harmful chemicals. Bluebell and Lily garments are manufactured with pride and care right here in New Zealand.
Our signature style is ‘all day pyjamas’. PJs you can feel comfortable sleeping in, relaxing with friends in, or maybe even venturing outside in. Quality sleepwear made to feel good in.
All Bluebell and Lily garments are pre-washed using plant and mineral based laundry products, ironed and ready to wear.