Welcome to Bluebell and Lily

Whether you call themĀ sleepwear, pyjamas, pjams, jim jams, PJs or jarmies, weĀ hope you love the Bluebell and Lily range asĀ much as we do.

Quality New ZealandĀ sleepwear craftedĀ from the finest naturalĀ fabrics including organic cotton and merino.

These lightweight, soft fabrics areĀ perfect for anytime of the year. Natural fabrics are breathable, moisture controlling and temperature regulating. Merino is also naturally anti-bacterial, and odour-free. Keeping you fresh, snug and comfortable for sleep and play.
It is important to us to have fabrics that areĀ gentle onĀ sensitive skin.
Modal is our other fabric. An extremely smoothĀ and silky soft fabric, made by spinningĀ reconstituted cellulose from beechĀ trees with cotton. It has incredible drape and is alsoĀ moisture controlling and temperature regulating.
Beautiful sustainable fabrics sourced from New ZealandĀ manufacturers, made without the useĀ of harmful chemicals. Bluebell and LilyĀ garments are manufactured with pride andĀ care right here in New Zealand.
Our signature style isĀ ā€˜all dayĀ pyjamasā€™. PJsĀ you can feelĀ comfortable sleeping in, relaxingĀ with friends in, or maybe even venturingĀ outside in. Quality sleepwear made to feelĀ good in.
All Bluebell and Lily garments are pre-washed using plant and mineral based laundry products, ironed and ready to wear.